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The APA - Association of Publishing Agencies


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"Working with Positive Hype has been a first class experience from start to finish"
Julia Hutchison
APA Chief Operating Officer
Visit Site: APA.co.uk

The Client


The APA are the representative body for member agencies who produce editorial content for clients, developing key initiatives and commissioning research to ensure the continuing success of the customer publishing industry.



APA Showcase Page APA Homepage APA Services Page APA Ask Page
APA on iPhone

The Challenge

Within a tight two-month deadline, the APA wanted a website which would engage their members and potential clients, as well as position the APA as the leading authority on customer publishing.


The Solution

The APA is an extremely content-heavy website which is constantly being updated. We broke down this content into bite-size chunks, which are easily-accessible via a clear user-journey through the site, which has been thoroughly tested separately for both members and potential clients to ensure that any information they want is no more than a few clicks away.

A package of both SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) was included to ensure the highest search engine rankings and exposure not only for the APA, but for their clients as well, via the APA website.

Directly through the Positive Hype CMS (Content Management System), the APA can also send out weekly and monthly emails to their members, which includes the ability to choose content directly from the website and insert it straight into both the static text and rich-media versions of the email.


The Result

The end result is a high-impact, attractive, functional website which projects the company’s professional abilities in promoting the customer publishing industry. One of the challenges we faced in this project was pleasing the APA’s members, many of whom publish work in both the print and digital mediums. Since the launch the members have expressed delight in the ways in which their work is promoted on the website and their pride in being members of the organization.


Testimonial

"Working with Positive Hype has been a first class experience from start to finish. They took our brief and within a week had provided us with a complete strategy for a brilliant creative and technical solution. Within a very tight deadline they created an incredible website which our members love, on time and on budget." Julia Hutchison,
APA Chief Operating Officer

"We brought Positive Hype on board to create a website for us which reflects our position as the leading authority on customer publishing and we are delighted with the results, as are our members. Positive Hype are very passionate about their work which shines through in the quality of the website. They instantly became part of our team at the APA and have been great to work with throughout the project and since the launch. Highly recommended." Carly Osman,
APA Marketing and Events Manager